Founder and Creative Director

paulo@pimentelandpartners.com

Paulo is an expert in the design of brand experiences, museums and visitor attractions. He is an Architect with a career spanning over 20 years having worked for Fosters, BDP, Arup Associates and Imagination. The majority of his career has been spent developing innovative experiences for both blue chip brands and cultural institutions, creating content led experiences that tell their stories in the most compelling and memorable ways. He has led multi-disciplinary teams to design and deliver world class projects in Europe, the Middle East and Asia. Paulo has extensive experience designing solutions that minimise waste, energy use and impact on their surroundings whilst maximising the potential for educational messaging and positive social outcomes.

Paulo was proud to be a panel member judging the AJ100 Employer of the Year award in 2015 and 2016 and has won awards for his work with Royal Dutch Shell in Qatar. Paulo has also spoken publicly at the RIBA and various conferences and Universities.

Awards:

Cannes Lion, Bronze Award Creative- August 2012

D&AD, Silver Pencil- June 2012

Creative Director

phaedra@pimentelandpartners.com

Phaedra is a Registered Architect and multi-disciplinary designer with 20 years experience of telling stories in spaces. She qualified as an architect from UCL and the University of Westminster. Her career began at Richard Rogers Partnership working on a series of landmark projects including Madrid Airport and Heathrow Terminal 5. For the last 5 years she held the

position as Associate Creative director at Event Communications. She led teams working on high profile and critically acclaimed projects including the Burrell Collection in Glasgow, the New Hans Christian Andersen Museum in Odense, and the Hong Kong Museum of History. Phaedra is expert at the planning and design of modern visitor attractions catering for very high visitor numbers in historically sensitive settings such as listed buildings. Phaedra will lead the project from conception to completion developing creative solutions leading and inspiring the design team on a day to day basis ensuring that all creative deliverables are achieved in accordance with the vision, cost and programme.