About Me

I am an expert in the design of brand experiences, museums and visitor attractions. I am a fully qualified Architect with a career spanning over 25 years having worked for Fosters, BDP, Arup Associates and Imagination, one of the world’s leading brand experience agencies. The majority of my career has been spent developing innovative experiences for both blue chip brands and cultural institutions, creating content led spaces that tell their stories in the most compelling and memorable ways, driving behavioural change to increase reputation, advocacy and visitation. 

I have led multi-disciplinary teams to design and deliver large scale world class projects in Europe, the Middle East and Asia. 

I have just spent 12 months in Saudi Arabia leading a PIF funded startup in the education sector. I have recruited and led a creative team and a wider external consultant team to develop an immersive education platform to teach the skills of tomorrow in progressive, tech rich environments. 

I am based in Bedfordshire and hold UK and Portuguese passports.